....I do know that the company have a habit of using half naked models and good looking people to sell their clothing. Which until now, was working. The store have reported a loss of a third of their market losses with big losses in Europe - aren't they the store opening in Dublin soon?
While the store blame the economy - which appears to be the get out of jail free card for lazy advertisers - brand consultants blame the company and their failure to move with the times. The company have failed to notice that there are cheaper alternatives out there - with a stronger advertising strategy. Half naked models don't seem to work do they? Just ask American Apparel who went through some serious financial difficulties with the company appearing to be on the brink of closure at one point.
Every brand has a moment where they realise that they have to modernize or loose their clientele. I remember when River Island was really tacky and aimed their clothing at over tanned teenagers who loved neon tracksuits. These days you wouldn't see neon tracksuits in there and its not shameful to report that your dress did in fact come from the store. Oh and they are a lot better in terms of price. So times do change and clothing also changes. Topshop are another example - I remember them in the 90s.....and it was grim.....
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